Our Organisation
We pride ourselves on being an innovative company that makes smart financial solutions simple and accessible. These quality solutions help people protect the things most important to them, and are offered through our diverse portfolio of brands and partners.
We are passionate about distributing insurance through our Australian-based call centre, and we care about making a positive impact on our community. These insurance products are distributed through Greenstone's proprietary brands (Real Insurance, Australian Seniors Insurance Agency, New Zealand Seniors, Guardian Insurance and Prime Pet Insurance) and affinity brands (Medibank, ahm, Woolworths, Guide Dogs Pet Insurance and RSPCA).
In addition, Greenstone also distributes its proprietary, affinity and third party insurance products through its online comparison website, Choosi.
In October 2018, Greenstone opened the doors to the first Australian Seniors retail store, providing a personal touch in the provision of innovative, quality and affordable insurances for Australian seniors.
How We Started

Our Purpose and Value Proposition
Purpose
Putting quality financial protection within everyone’s reach.
Employee Value Proposition
We are an innovative company with diverse brands and operating divisions, who work together as one team. We strive to be the best provider of direct financial products by placing customers at the heart of everything we do. We care about what we do and we care about making a positive impact on our community.
We have an inclusive and diverse culture. We work in a positive and energetic environment where you can expect to find professional colleagues, driven to achieve results.
We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work. We recognise that our colleagues are the key to our success. That’s why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer.
Our Brands & Partners
Working closely with our partners, we provide an end-to-end insurance distribution solution supporting their individual brand needs and achieving their corporate objectives. Our distribution model allows us to develop and successfully maintain a number of partnerships concurrently, with integrity, and without conflict of interest.
Accolades/Awards
Real Insurance
Reader's Digest Gold Quality Service Award in the Funeral Insurance category – 2020
Reader's Digest Gold Quality Service Award in the Life Insurance category – 2019
Reader's Digest Silver Quality Service Award in the Funeral Insurance category – 2019
Feefo Gold Trusted Service Award – 2019, 2018, and 2017
Roy Morgan Customer Satisfaction Award in the Risk and Life Insurer category – 2017, 2015, 2013, and 2012
Reader’s Digest Highly Commended Trusted Brand Award in the Funeral Insurance categories – 2017, 2014
Reader’s Digest Highly Commended Trusted Brand Award in the Life Insurance categories – 2014
Canstar Award for Outstanding Value Direct Life Insurance – 2010, 2011 and 2012
Australian Seniors
Product Review Award in the Funeral Insurance category – 2020
Product Review Award in the Pet Insurance category – 2020
Product Review Award in the Travel Insurance category – 2020
Product Review Award in the Car Insurance category – 2020
Product Review Award in the Home & Contents Insurance category – 2020
Feefo Gold Trusted Service Award – 2019, 2018, and 2017
Reader’s Digest Highly Commended Trusted Brand Award in the Funeral Insurance category – 2018, 2016, and 2015
RSPCA Pet Insurance
Reader’s Digest Gold Quality Service Award in the Pet Insurance category – 2020, 2017, and 2016
Feefo Gold Trusted Service Award – 2019, 2018, and 2017
Reader's Digest Silver Quality Service Award in the Pet Insurance category – 2019 and 2018
Choosi
Feefo Gold Trusted Service Award – 2019
New Zealand Seniors
Feefo Gold Trusted Service Award – 2019