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Brands & Partners

In Australia, Greenstone provides insurance solutions through our propriety, partner and affinity brands, with award-winning products across life, funeral, health, pet, home, car and travel insurance.

In 2005, Greenstone, (then known as Hollard Financial Services) began offering life insurance to everyday Australians through the Real Insurance brand. Since then, the product offering includes income protection, funeral, health, home, car, pet, travel and landlords insurance. Renowned for delivering award-winning insurance that offers real savings and value, Real Insurance is backed by a friendly Australian based team who provide quality service to every customer.


In 2011, Greenstone formed a partnership with RSPCA Australia, the country’s best-loved animal welfare organisation. As part of the RSPCA’s commitment to responsible pet ownership, RSPCA Pet Insurance was established to help provide financial protection to pet parents for eligible vet expenses when they need it the most. By taking out a RSPCA Pet Insurance policy, our customers are not only protecting their pet with a multi award-winning brand, but also supporting the cause, with a portion of first-year premiums going to support the great work of the RSPCA.


Australian Seniors launched in 1998 targeting the over 50s insurance market with a funeral insurance product. Since Greenstone acquired the brand in 2015 the product offering expanded to include life, health, car, home, landlords, pet and travel insurance, and has won both service and product awards consistently, including the Canstar 2023 Most Satisfied Customers Award for Home Insurance. Always looking for ways to meet the needs of the over 50s market, Australian Seniors opened its first retail store in 2018 before launching DARE magazine and its award-winning Life’s Booming podcast series in 2020.


Since 2011, Choosi has allowed customers to easily compare, choose and apply for a policy online or over the phone, working with a range of trusted brands to offer products across life, funeral, pet, car, home & contents and business insurance categories.


Launched in 2009, Guardian Insurance provides straightforward life, funeral and pet insurance options that are easy to apply for. With the launch of one of Australia’s first 100% online life insurance policies in 2021, Guardian honoured their commitment to offering cover options that keep their customers in control.

Greenstone formed a partnership with Guide Dogs Australia in 2017, creating the only pet insurance that supports the important work of Guide Dogs Australia - transforming playful pups into Guide Dogs. Guide Dogs Pet Insurance understands dogs and cats can get themselves into trouble from time to time, giving our customers the confidence to know they will have financial support when their pets need it most.

More Australian Brands & Partners

Greenstone partnered with Kogan in 2018, giving customers of Australia’s number one retailer of affordable electronics and household goods an award-winning life insurance option.

Visit Kogan Life Insurance

Entering the pet insurance market in 2011, Prime wanted to create a product that would let customers give their fur babies the royal treatment. Prime Pet Insurance provides an exceptionally high level of cover if your regal dog or cat becomes ill or injured.

Visit Prime Pet Insurance

Our Insurer Partners

In Australia, we have built and fostered successful, long-standing relationships with trusted global underwriters Hollard, PetSure, nib and Allianz, and insurer Hannover RE, so our customers can be reassured that the insurance products they use are backed by proven experience.