Since 2016, Greenstone has invested heavily in research, using these insights to produce thought leadership content on key consumer topics to help our family of brands make smarter business and marketing decisions. Conducted by our partner CoreData, this independent, qualitative and award-winning research is freely made available for use across education, business and media on a range of topics from the cost of housing to the quality of life.
The Real Concerns Index 2022
The most recent instalment of The Real Concerns Index has government, the environment and financial pressures as the nation’s top concerns. The research highlights how the pandemic and recent global events have shifted the nature of our concerns, with the overall Real Concerns Index for Australians under 55 showing a remarkable increase of 20 points in the last two years.
The Kiwi Concerns Report 2023
The Kiwi Concerns Report 2023, commissioned by OneChoice in partnership with research group CoreData, surveyed over 1,000 Kiwis about their attitudes towards the state of the country and their top concerns. As we take a closer look at our collective worries about the state of New Zealand, rising living costs, work-life balance, and the nation's future emerged as the key pain points.
The Real Digital Risk Report 2023
The Real Digital Risk Report 2023 which surveyed more than 5,000 Australians, forms part of the Real Insurance Research Series and explores the attitudes and behaviours of Australians over 18 concerning the risks associated with their online activities. The research also looks at the concerns of parents regarding their family’s safety in the digital realm and Aussies’ perceptions of the increasing use of AI tools.
The Australian Seniors Series: Cost of Health Report 2023
The Cost of Health Report 2023 forms part of the Australian Seniors series and explores subject matters that are growing increasingly relevant to our senior community. Surveying 1,200 Australians over 50, this chapter investigates how recent events and the current economic environment have transformed our attitudes and behaviours towards our wellbeing, health, and healthcare costs.
Choosi Modern Dating Report 2023
The Choosi Swipe Right Modern Dating Report 2023 is the latest release from the Choosi Research Series and investigates the Aussie dating scene including attitudes and behaviours of dating both online and in-person. The research explores the good, the bad, and the ugly sides of the dating world in Australia, with a focus on the fast-moving online dating scene.
The New Zealand Seniors Series: Working Seniors Report 2023
The Working Seniors Report 2023 forms part of the New Zealand Seniors Series, which explores the issues that matter most to our community. Surveying 500 New Zealanders over 50, this chapter delves into our disposition towards working, what’s motivating us to continue working, working beyond retirement, and the challenges we face now and in the near future.
Choosi Cost of Kids Report 2023
With the unforeseen costs of raising a child, do Aussies still have the same attitudes towards having children? The Choosi Cost of Kids Report 2023 forms part of the Choosi Research Series. In its latest instalment, this study explores the expected costs versus the real costs involved in raising children, and the general sentiment towards starting a family in Australia in 2023.
The Australian Seniors Series: The Super Savvy Report 2023
The Super Savvy Report 2023 forms part of the Australian Seniors Series and explores the subject matters most important to our senior community. Surveying 5,016 Australians over 50, this in-depth study explores how we’re looking to tackle super savings and the impacts of economic downturn.
Canadian Life Insurance and Final Expenses Report 2023
Estate planning and the purchase of life insurance are realities Canadians must confront at one point in their lives. Overall, this report explores the views and behaviours of Canadians when it comes to end-of-life planning, including conversations about estate planning and life insurance.
The Choosi Pet Lovers Report 2022
This latest edition of the Choosi Research Series reveals the apparent cost and benefits of owning a pet in Australia. The data contained in the Choosi Pet Lovers Report 2022 explores the relationship between pets and their owners, measuring how this impacts their lives and the amount of time and money they are willing to spend on their pets.
The Australian Seniors Series – The Quality of Life Report 2022
Part of the Australian Seniors Series, the Quality of Life Report 2022 explores the issues that are most important to our senior community. Surveying 5,000 Australians over 50, this in-depth study explores how our priorities have changed since the pandemic, with physical and mental health, financial security, and living independently for as long as possible being our top concerns.
OneChoice – Housing Trends Report 2022
Buying a home is a common life goal for most, but the rising cost of living is changing the way many think about home ownership. Based on a survey of 1,128 New Zealanders, the Housing Trends Report 2022 explores how perceptions of the local property market have changed over time, including housing affordability and preferences around living arrangements.
New Zealand Seniors Series – The Retirement Living Report 2022
For many, the pandemic has forced us to re-evaluate what matters most. Part of the New Zealand Seniors Series, The Retirement Report 2022 explores the subjects that are important to our senior community, surveying 1,000 Kiwis over 50 to explore our main concerns and priorities, along with perceptions on retirement and the future of care.
The Real Education Report 2022
We know children are resilient and can adapt to change quickly, but with serious disruptions to schooling over the last two years the limits of what they can bear have been tested. The Real Education Report 2022 explores key education issues in Australia, from the impact of the pandemic on children and their education to attitudes and key decision drivers of Australian parents around school preferences.
The Australian Seniors Travel Trends Report 2022
Explores the subject matters most important to the Australian senior community. Surveying more than 1,000 Australians over 50, this in-depth study uncovers how the travel landscape is changing post-pandemic, with a specific focus on the effect of global events, the uncertainty they have created, and how this impacts destination preferences.