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Who We Are

Greenstone focuses on making smart financial solutions simple and accessible so our customers can protect the most important things in their life.

About Us

Greenstone Financial Services was founded in 2007, with the bold ambition to deliver smart and affordable direct insurance solutions to meet the needs of everyday Australians. A decade later, we launched across the Tasman to help New Zealanders secure the cover they deserve, and now – we have expanded into Canada to revolutionise insurance the same way we did in Australia and New Zealand.

We are a growing business with a focus on data driven decision making and a continuous evolution of our product offering to help meet the ever-changing needs of our customers. We specialise in harnessing technology and analytics to help design, administer, market and distribute a variety of award-winning insurance products through our Australian, New Zealand and Canadian proprietary brands and partners.

At Greenstone, we help our customers protect the lifestyle they've worked so hard to build by providing financial solutions through our quality products and outstanding customer service that has been recognised by consumers and industry experts alike.

Our core values help define a culture that supports our employees, our customers, and our trusted partners. By valuing diversity, we derive strength from the team that represents us, and foster a supportive and collaborative environment that celebrates success by recognising and rewarding it. We truly care about making a positive impact on our community, not only through the quality products we distribute, but also our Corporate Social Responsibility program, Greenstone Giving.

Greenstone is committed to improving its systems and procedures to avoid human rights violations within our own operations and supply chain and we are committed to support vulnerable customers. Read Greenstone’s complete Modern Slavery Statement and our Domestic Family Violence Policy.

Our Story – From 2007 to Now

Today, Greenstone is the largest provider of direct insurance in Australia and New Zealand, with some of the most well-known brands in the region. In late 2022, we expanded into Canada with a plan to introduce our affordable, high-quality direct insurance products to the northern hemisphere.


Our Brands & Partners