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Brands & Partners

As a proud Canadian-owned company, Greenstone is planning to revolutionise the local direct insurance market with affordable, high-quality products launching in 2023.

FiftyUp launched in 2023, offering insurance for Canadians over 50 so they can enjoy life more now, with less worry about their family’s future. They have created accessible, simple products that meet the unique needs of Canada’s over-50 community and are dedicated to maintaining quality, cost-effective insurance everyone deserves.

That’s FiftyUp - Insurance for us.

North Cover launched in 2023 offering direct, simple life and final expenses insurance that helps Canadians protect the people they care for most. From getting a policy to making a claim, North Cover helps make your insurance journey as straightforward as possible with flexible insurance products that are easy to understand – and coverage that comes through when it’s needed most.

Our Insurer Partners

In Canada we have partnered with Teachers Life Insurance, giving our customers confidence that their insurance is underwritten by companies with decades of proven experience.

Our Story - From 2007 to Now

Greenstone was founded in 2007 with the bold ambition to deliver smart and affordable direct insurance solutions to meet the needs of our customers. Discover more about the Greenstone story.